IDC pointed out in the report that the global smartphone market has fallen for the third consecutive quarter in the second quarter, which is also the fourth quarter of decline in the history of smartphones. This is the result of some high-saturation market turmoil. However, considering that many high-growth markets still exist, global smartphone shipments should be able to resume overall growth.
In the second quarter of this year, according to market share, Huawei, the Chinese smartphone maker, became the world's second-largest smartphone maker. This is the first time since 2010 that Apple has failed to enter the global smartphone makers. Huawei's total smartphone shipments in the second quarter reached 54.2 million units, up 40.9% from the same period last year's 38.5 million units; the market share reached 15.8% of the company's record, up from 11.0% in the same period last year.
Ryan Reith, vice president of IDC's Global Mobile Device Tracking Program, said: "Huawei's continued growth and ability to enter new markets is impressive. It's worth noting that after Apple's product update, In the past two holiday seasons, it has become the global leader in the smartphone market, so we are likely to continue to see this change in rankings in 2018 and beyond. For most markets, depending on the market, ultra-high end Smartphones (selling over $700) are mainly dominated by Apple, Samsung Electronics and Huawei. This situation will not change in the short term. At the same time, Xiaomi, OPPO and vivo are at prices slightly lower than the top three. Slowly push the customer base upstream."
The IDC report shows that Samsung Electronics is still the world's largest smartphone manufacturer in the second quarter, with total shipments reaching 71.5 million units in the quarter, down 10.4% from 79.8 million units in the same period last year. Samsung Electronics’ market share in the second quarter was 20.9%, down from 22.9% in the same period last year. Apple ranked third, with total shipments reaching 41.3 million units in the quarter, up 0.7% from 41 million units in the same period last year. Apple's market share in the second quarter was 12.1%, up from 11.8% in the same period last year.
Xiaomi ranked fourth, with total shipments reaching 31.9 million units in the quarter, up 48.8% from 21.4 million units in the same period last year. Xiaomi's market share in the second quarter was 9.3%, up from 6.2% in the same period last year. IDC pointed out that Xiaomi has already pulled down Samsung Electronics in the Indian market in the past few quarters, becoming the leader of the market, and narrowing the gap with Samsung Electronics in the Indonesian market. At present, Xiaomi has increased its product promotion in the Indonesian market, expanded its online sales channels, and opened more physical retail stores.
OPPO's total shipments in the quarter reached 29.4 million units, an increase of 5.1% from 28 million units in the same period last year. OPPO's market share in the second quarter was 8.6%, up from 8.0% in the same period last year. IDC pointed out that because OPPO reduced marketing and promotion activities in India and most Southeast Asian markets, the growth rate of these markets slowed down, but with the expansion of business like the Middle East and Africa, the company's smartphone shipments still achieved. Year-on-year growth.
The remaining manufacturers shipped a total of 113.7 million smartphones in the second quarter, down 18.5% from the 139.5 million in the same period last year; the market share was 33.2%, down from 40.1% in the same period last year. (Compile / Ming Xuan)