The latest report issued by market research firm IDC on Monday showed that in the first quarter of 2018, the sales volume of the smart phone market in India was as high as 30 million, of which Xiaomi continued to maintain its leading position, accounting for 30.3% of the market; Samsung ranked second The name holds a market share of 25.1%.
In the first quarter of 2018, the 4G feature phone market grew more than 50% month-on-month, thanks to the contribution of local handset manufacturer RelianceJio. Currently, Reliance has a 38.4% market share in the feature phone market.
In the first few weeks of the first quarter, Reliance launched a data plan with a price advantage, which greatly impacted the market and boosted the sales growth of its mobile phones.
According to the Quarterly Mobile Phone Tracker released by IDC, the smart phone market in India has maintained a healthy development trend with an annual growth rate of 11%. However, the sales volume of the Indian smartphone market in the first quarter of this year was almost the same as in the fourth quarter of last year.
In the first quarter, Xiaomi increased its online sales share from 32% a year ago to 53%.
“Millet has a unique position. Its sales channels are diversified, and the demand for each channel is very strong. Huawei's Honor9Lite, which was first introduced in the first quarter of 2018, has also successfully entered the top five mobile phones with the highest sales volume on the Internet.” IDC The company's senior market analyst Jaipal Singh said.
Due to the further expansion of offline sales channels and the popular popularity of Red Rice 5A and Red Rice Note5 models, Xiaomi has led the Indian smartphone market for the second consecutive quarter.
Upasana Joshi, IDC’s senior market analyst, said when talking about the localization of smartphones, “The Indian government has recently forced higher import tariffs on printed circuit boards, cameras and connectors. Undoubtedly increased the cost pressure of smart phone companies."
In the first quarter, Samsung’s smartphone sales were the same year-on-year, ranking second.
"Samsung has also launched low-end and mid-range mobile phones such as J-series phones and high-end flagship smart phones such as the Galaxy S9, Galaxy S8 and Note 8. This has helped drive its sales growth," said IDC.
OPPO rose from the fifth position in the previous quarter to third place. Vivo slipped to fourth place. In the first quarter, its sales fell by 29.4% year-on-year. However, Vivo’s sales increased by 2.1% from the previous quarter. Its Y-series handsets generated nearly 70% of the demand.
Another Chinese mobile phone company, Transsion Group, ranked first for the fifth time. In the first quarter, its smartphone sales more than tripled year-on-year. The company has four mobile phone brands, including item, Tecno, Infinix and Spice.
“The Indian government is now promoting the localization of high-end electronic equipment. Its tariff increase has caused most mobile phone providers to face greater margin pressure. However, those companies wishing to grow in India for a long time will set up production plants in India.” Singh said.
In addition to returning to the top four in the country, Xiaomi’s mobile phone is also enjoying a smooth development in overseas markets, and the European and Indonesian markets have frequently reported on the success. On the afternoon of the 14th, Wang Xiang, Xiaomi’s senior vice president, released a report on the shipment of the Indonesian smart phone market in the first quarter released by the renowned market research organization Canalys. The report shows that Xiaomi has become Indonesia's second-largest smartphone brand with an explosive growth of 1455% year-on-year.
At present, Samsung mobile phones are still ranked first in the Indonesian smartphone market, with a market share of 25.5%, and shipments increased by 17.2% year-on-year. Xiaomi climbed to second place with a market share of 18.3%, surpassing OPPO and vivo.
Prior to this, the Canalys report also showed that Xiaomi Mobile Europe shipped 2.4 million units in the first quarter of 2018, an increase of more than 999%, and its market share soared to 5.3%, currently ranking fourth.
For the domestic market, Lei Jun’s goal is to return to China first in ten quarters, with the remaining nine quarters remaining.
In the first quarter of this year, Xiaomi’s domestic shipments of handsets totaled 13.2 million units, and its market share reached 15.1%, ranking fourth and up 41.8% year-on-year.