Market research firm Gartner recently released data showing that after the first decline in the fourth quarter of 2017, global smartphone sales resumed growth in the first quarter of 2018.
In the first quarter of 2018, global smart phone sales were approximately 384 million, accounting for 84% of total mobile phone sales, which was a year-on-year increase of 1.3%, while global mobile phone sales totaled only 455 million.
Judging from the market share of several giants, the sales volume of Samsung smartphones was 78.5 million in the quarter. Although the market share of Samsung smartphones fell to 20.5%, it still maintained its leading position. Apple smartphone sales resumed growth this quarter, reaching 54 million units. Its market share has grown to 14.1%, but the 4% year-on-year growth is still lower than market expectations. According to Gartner's analysis, although the demand for the Apple iPhone X exceeds the iPhone 8 and the iPhone 8 Plus, it is still difficult to push users to change smartphones. Followed by China's Big Three Huawei, Xiaomi and Oppo, smartphone sales in the first quarter were 40.5 million, 28.5 million and 28 million.