Industry News

China's First-Top Smartphone Makers Are Savvy, Second- And Third-tier Manufacturers Are Gradually Falling



side mirror film protector.jpg

According to DigiTimes Beijing time on July 6th, China's Taiwan mobile phone supply chain sources said that China's first-line smartphone manufacturers Huawei, Xiaomi, OPPO and vivo continue to expand market share in the local market, but the price is, China's second and third line mobile phones It is gradually falling.


According to sources, in the first quarter of 2018, the above four major manufacturers together accounted for more than 60% of the Chinese smartphone market. This phenomenon not only makes it difficult for other local counterparts to maintain economies of scale, but even some international brands can't escape bad luck.


Among these companies, ZTE expects its smartphone shipments to fall to the bottom in 2018, as Chinese channel operators are reluctant to promote ZTE products due to US sanctions.


According to data from market research firm IHS Markit, in 2017, ZTE ranked eighth in smartphone shipments and fourth in the US.


Another manufacturer, Meizu, shipped a total of 20 million units in 2017, which was not satisfactory, which led to the company's determination to restructure.


According to sources, Meizu has laid off more than 600 employees in 2018 as part of its efforts to reduce costs, and has integrated two business units that were previously responsible for developing Meizu and Charm brand mobile phones.


At the same time, Gionee was in financial trouble, forcing upstream component suppliers to adopt stricter policies to accept orders.


According to sources, Jinli’s smartphone shipments have fallen sharply in recent months, and total shipments may be less than 1 million units per quarter.


On the other hand, according to sources, shipments of Xiaomi, Oppo and vivo are still growing.


Xiaomi recently launched the Red Rice 5 Plus for the market below 1,000 yuan, which was well received. It also plans to release a new flagship model in the third quarter.


Vivo recently released a new flagship model, the Vivo Nex, which has many new features, including sensors built into the display and a pop-up selfie camera.


Oppo also recently released its new flagship model, Find X, in Paris and Beijing. It uses 3D structural optics to enable face recognition. This 3D technology also supports mobile payments. According to sources, Oppo is likely to increase its shipment target this year to more than 100 million units.