In the third quarter, Apple's global net camp was 42.258 billion, which was 27% lower than last year. The Chinese market was 8.848 billion U.S. dollars, down 33% year-on-year. China is no longer the second largest market for Apple, and domestic mobile phones have risen. In 2015, Huawei and Xiaomi together accounted for 30% of the market share. Samsung's Apple had only 22% of its mobile phone sales rankings just released in June. Huawei was the first, Apple fell before 5, for the sixth. Apple can't be sold in China.
In the early morning of July 27, Beijing time, Apple Corps released its third fiscal quarter 2016 results. The report shows that Apple’s net revenue for the third fiscal quarter was US$42.358 billion, which was lower than US$49.605 billion in the same period of last year. Net profit was US$7.796 billion, down 27% from US$10.677 billion in the same period of last year.
Among them, revenue in China was 8.848 billion U.S. dollars, up from 12.486 billion U.S. dollars in the previous quarter, and 13.23 billion U.S. dollars in the same period of last year, down 29% month-on-month and down 33% year-on-year.
Apple's third quarter results summary:
Revenue was $42.4 billion, compared to $49.6 billion in the same period of last year; • Net profit was $7.8 billion, compared with $10.7 billion in the same period of last year; • Profit after dilution was $1.42 per share, compared to $1.85 in the same period last year. · The gross profit rate was 38%, compared with 39.7% in the same period last year;
International revenue accounted for 63% of total quarterly revenue;
The sales volume of iPhone was 40.4 million units, which was 51.2 million units in the same period of last year; · iPad sales amounted to 9.95 million units, which was 10.25 million units in the same period of last year; Mac computer sales were 4.25 million units, compared with 4.03 million units in the same period of last year; China no longer Apple's second largest market
From 2011 to 2015, Apple has made great strides in China. Half of the credit goes to China. In the last quarter of 2014, China officially became Apple’s largest consumer market. China’s sales reached 35% of Apple’s total. Native America is still high. In the second quarter of 2015, Apple’s revenue in China reached 16.8 billion U.S. dollars, and China surpassed Europe to become Apple's second largest market in the world.
Today, everything is a bubble!
Apple’s financial report released late in the morning shows that in the past three quarters, a total of 40.4 million iPhones were sold, a year-on-year decline of 15%. The sales of the iPhone in the Chinese market have been declining for two consecutive quarters, falling 33% in the quarter and down 26% in the previous quarter. This was an increase of 112.4% over the same period last year.
Until today, Europe has regained its second place in the world. In the third quarter of this year, Apple’s revenue in China fell to 8.8 billion U.S. dollars, while in Europe it earned 9.6 billion U.S. dollars.
Why can't iPhone be sold in China?
In China, Apple products were once a symbol of wealth and fashion. Many Chinese people buy the latest models of smart phones every year. In order to buy the latest Apple products, people lined up overnight, snapped up, and even sold kidneys.
Then in 2016, everything changed.
Apple's product innovation is not high, new ideas are not enough, the lack of new highlights and other issues caused Apple's product market has become saturated.
At the same time, the rise of domestic mobile phones has brought a huge impact on Apple. Buying apples is no longer the only option. Many people choose domestic mobile phones with higher cost performance.
China's Huawei, ZTE, Meizu, Xiaomi and other domestic brands are rising. In 2015, Huawei and Xiaomi together accounted for 30% of the market share, Apple's Samsung is only 22%! In the first quarter of 2016, shipments of Chinese branded handsets surpassed the sum of Samsung and Apple for the first time!
Today, Apple's mobile phones, computers, and flat panels have all fallen in sales in China. The “first mobile phone industry” has just released its mobile phone sales rankings in June. Huawei is still the number one, and what about Apple? Has fallen out of the top five as the sixth, and has even been overgrown by the domestic old Jin Li.
Yet there is one more thing that makes Apple sleep even harder! Apple Watch sales volume in the second quarter of this year was 1.6 million, down 55% from the 3.6 million in the same period last year! Even if the mobile phone falls wildly, the next battlefield wearable device's Apple Watch is also falling wildly!
This is Cook's first product after succeeding Steve Jobs, Apple Watch has been placed high hopes, but now hand over such a report card. Lenovo’s smart watch has soared by 75%! Yes, more and more companies are narrowing the gap with overlord Apple today!
For Apple's sales plummet, Ren Zhengfei said this sentence today: Apple is very rich, but too conservative; Huawei has no money, but it is as crazy as a rich investment. If Apple does not dare to invest money, it will only follow us. Huawei will become as rich as Apple.
The decline of Sheng is extremely high, which means that Apple, which is a "local tyrant, high-grade, and atmospheric," has been forced to a dead end. Apple's road in China is getting harder and harder!
Elevated, Chinese companies are rising!