In the early morning of March 28th, Beijing time, Apple held a spring education theme conference at the Lain University of Technology preparatory high school in Chicago. It released a regular upgrade of the new iPad as well as a series of educational applications and services. The software and hardware are aimed at the primary and secondary education market, and Google Chrome. Book Start the competition.
Hardware upgrades, implementation of low-cost strategies
The 9.7-inch "student model" iPad with Touch ID and Apple Pencil support is available in three colors: silver, deep space gray and gold. The 32GB version of the wireless LAN model is priced at 2,588 yuan.
Specifications, the new educational version of the iPad, A10 chip, 9.7-inch display, 8 million pixel camera, support for Touch ID fingerprint, support for LTE cellular network GPS, compass, support for 10 hours of battery life, support for ARKit augmented reality.
Compared to the A9 processor used in the previous 9.7-inch iPad, the A10 Fusion has improved its CPU performance by 25%, while the GPU has improved by nearly 60%. The significant increase in chip performance has laid a good foundation for the introduction of AR functions. The reason why it is 9.7 inches, Apple said that because this is the most popular size in the school market.
In China, 32GB wireless LAN models sell for 2,588 yuan and 32GB wireless LAN + cellular network models sell for 3,588 yuan. Apple Pencil purchased 748 yuan separately. Students can enjoy benefits if they purchase. According to Apple, the school’s purchase price for the new iPad is 2,388 yuan and the price for Apple Pencil is 668 yuan.
Content innovation, AR features highlights
Apple's new iPad upgrade is based on powerful applications and content. The rich resources of the Apple App Store are its biggest advantages in opening up the education market.
In addition to the basic hardware configuration, the new iPad can also allow schools to allocate iPads and assign multiple student users. Students can share their iPads by logging in to their accounts. It takes only one minute to switch accounts. In addition, the free 5GB iCloud storage is dedicated to students upgrading to 200GB.
Schoolwork, a cloud management system designed for the teacher, distributing materials, assigning assignments, checking progress, comments, and score management can all be completed within the App. Teachers can also develop a learning plan through Apple Teacher, a teacher management platform.
Apple announced the update of the iWork suite (free) to support Apple Pencil. Students can create spreadsheets, documents, etc. directly on the iPad, and they also added a smart commenting function. Teachers can directly comment on it.
It is worth noting that the application of augmented reality APP brings imagination to the transformation of teaching methods. Students and teachers can learn new ideas anytime, anywhere, both inside and outside the classroom. They can handle everyday problems in new ways. The three-dimensional dynamic images and sounds make teaching more immersive. The iPad is equipped with augmented reality to improve students’ interest in learning.
For example, holding an Apple Pencil on the iPad, you can see the internal structure of the frog.
According to Apple’s financial report, the total revenue of the iPad business in Q4 and 2018 Q1 in 2017 was US$4.8 billion and US$5.862 billion respectively, up 14% and 6% year-on-year respectively. In 2017, shipments of tablets reached 43.8 million units, an increase of about 3%. Some analysts believe that the lower-priced entry-level iPad may be the main growth engine for the iPad business. This also made Apple aware of the huge potential of the low-end tablet market.
At present, Apple's presence in the education market is far less than that of Google. Market research company FutureSource's data show that Chromebook's share of the US K12 education market has approached 60%, while Windows' market share has exceeded 22%, and Apple's share of MacOS and iOS is only 19%.
With the new iPad with more favorable prices and massive educational applications, will Apple be able to reverse its weak position in the education market?